Aerym
A bold new name in footwear. Built to merge performance and everyday style for the whole family.
AERYM launched as a product concept with no visual identity. Working in-house, I built the brand from the ground up. Developing the logo and wordmark, visual system, and packaging to create a coherent identity that balances performance credibility with broad, everyday appeal.
Creative direction & Brand identity
Before the final logo, there were many conversations on paper. A few of the directions explored for AERYM. Different ideas, different personalities, all part of finding the right fit. Not every concept makes the cut, but every one moves the process forward.
