Viking Outdoor footwear
Helping young explorers stay warm, dry and comfortable on daily expeditions.
A seasonal campaign for Viking's kids footwear and apparel range. Built around the idea that the best proof of a product is the kids wearing it. I led the project end-to-end, from creative concept and casting through to post-production, coordinating a full production team across photography and film. The real challenge was keeping it genuine. Kids don't perform on cue, so keeping it flexible is always a high priority. Creating space for spontaneous moments.
Creative direction & Project management
Art director & Project manager: Arianne L
Photographer: Håkon Jørgensen
Photo Assistent: Odd Høvik
Film: Karoline B Skaug
Hair & Makeup: Sara Schultz / Pudder Agency
Styling: Line Cartridge
Styling & Production assistent: Sara Dannevig
Social Media: Tonje Bjørklund
Graphics: Sara Dannevig
