Motion - For wherever the day takes you
Created for the everyday explorer, a collection designed to move effortlessly between city life and the outdoors. Built around a simple idea: show the shoe in motion, in the places it was made for. Motion is Viking's all-around everyday shoe. Versatile by design, but the creative challenge was making "versatile" feel like a point of view rather than a compromise.
From shaping the visual direction on set to developing the campaign identity and rollout across digital and retail touchpoints, my role was to ensure every element worked together as one cohesive story.
Production Manager, Art Director & Graphic Designer
Photo: Sture Nordhagen (WipWipWip)
Video: Ola Sollie
Photo ass: Anna Schrader
Styling: Rikke Boe (Pudder Agency)
Hair and Makeup: Sara Shultz (Pudder Agency)
Instagram Paid Assets
