Tales Of Heritage
A journey of timeless quality
Inspired by more than a century of Norwegian craftsmanship, Tales of Heritage is a creative platform created to bring new relevance to Viking's heritage rubber boots.
The ambition was to reintroduce Viking to a Norwegian audience that had moved on by shifting the visual language toward something more fashion-forward, elevated and culturally relevant than the brand had dared to be in years.
Across multiple seasonal chapters, the platform has continued to evolve while breathing new life into Seilas—a collection that has been part of Viking's heritage for generations.
Creative Director & Production Manager
Chapter two
Talent: Alma Owren
Photographer: Ida Bjørvik (Hest Agentur)
Videographer: Karoline B Skaug
Photo ass: Embla Ryan
Stylist: Rikke Bøe
Hair and Makeup: Sophia Lundgren (Pudder Agency)
Production Assisten: Sara Iselin Dannevig
