YÔKE
A wardrobe built to last. Designed to become second nature.
When a brand sets out to redefine the basics, every detail has to earn its place. Full creative execution of YÔKEs launch. From in-store takeover and campaign imagery, to teaser strategy that built anticipation before the first product hit the floor. Considered visuals that let the product speak, and spatial identity that turned retail into a statement.
Art Direction & Graphics
Client: Urban AS
Photo: Ida Bjørvik
Retouch: Wetouch
Video: William Blofeld
Project Manager: Karianne Solem
Video: William Blofeld
Stylist: Kjersti Olsen
Hair & Make up: Charlotte Wold / Pudder agency
Social Media: Ane Gyllstrøm
Location: Ekeberg Pavilion by Dan Graham
