YÔKE
Small efforts - altered future
CLIENT
Urban AS
CREDIT
Photo: Ida Bjørvik Retouch: Wetouch Video: William BlofeldProject Manager: Karianne Solem Video: William Blofeld, Stylist: Kjersti Olsen, Hair&makeup: Charlotte Wold (PUDDER) SoMe: Ane Gyllstrøm Location: Ekeberg Pavilion by Dan Graham.
MY ROLE
Art direction, marketing design and in-store expo.
YÔKE meaning is balancing weight - a natural choice to symbolize the distribution and balance between personal style and everyday items. YÔKE believes that every wardrobe needs a core that becomes your go to items, every time you get stuck and works in numerous occasions. YÔKE believes that long lasting design and good quality is crucial, as a first step towards a more sustainable future.
